February 17, 2008
Types of links and for what you need it.
One of the big attractions of Directories, from a SEO point of view, is One Way Links. Backlinks from a quality directory will enhance your site’s reputation. The more incoming links you can get, the better your SERPs and the more traffic you will receive from the Search Engines. Nothing better than free traffic.
Are all Directories the same? Of course not - some have a better reputation than others. For example, most SEO experts recommend a listing in the Yahoo Directory (currently $299 / year) and Business.com ($199 / year or PPC model). SEO experts also recommend Niche Directories.
So, for example, if you wish to promote a Real Estate site, then you should be listed in real estate directory (such as http://www.propertymagnate.com/directory). In addition, Directories with a good reputation will also enhance your site.
One of the big attractions of Directories, from a SEO point of view, is One Way Links. Backlinks from a quality directory will enhance your site’s reputation. The more incoming links you can get, the better your SERPs and the more traffic you will receive from the Search Engines. Nothing better than free traffic.
Types of Links.
Typically, Directories will offer a variety of links:
Free Links - check whether they use the “nofollow” attribute - “nofollow” means Google PR will NOT be passed to your site. However, you will get traffic from this link.
Regular Links - typically similar to Free Links but the “nofollow” attribute is not used.
Reciprocal Links - the directory will list your link in exchange for a link back from your site.
Feature Links - typically these links will offer extra exposure; normally they are listed above regular listings in a particular category; many sites offer other advantages such as site thumbshots of the site’s home page.
Part of your strategy for promoting a new site should include submitting to Directories - there are 100s that offer free one way links. Part of your strategy for promoting a new site should include submitting to Free Directories - there are many that offer one way links.